The Executive Summary

Hatch is a social media advertising platform that connects brands with micro-influencers.

Individuals can now, get paid to post about a brand or campaign that they are interested in. And in turn allows a brand to build a semi-organic conversation over twitter about its products or services, by offering a small cash incentive per user who engages with the brand through Hatch.

At this moment in time, brands have two options, to either pay a ‘social Influencer’ to post about its product or to start a trend by asking their followers to get involved with a hashtag while at the same time a brand may directly approach twitter to have their hashtag be a paid ‘promoted trend’ for the day or a certain time period.

The idea of Hatch is to use every normal social media user as a micro-social influencer, whether they have 1000 followers or 200, they have people subscribed to them, people who can be influenced. A brand can create a campaign through the dashboard, by setting a campaign brief, uploading an image or video, setting the campaign time and date, budget and how many influencers needed.

Our plan is to offer innovative marketers a new approach to word-of-mouth marketing. While in turn, we want to give real value to all social media users; Yes, the primary reasons that users use social media is to keep in contact with friends and family, digest content and follow global events in real time. But very much like the introduction of monetizing videos on Youtube (which has seen a boom in content creators and DAU’s), we want to bring that to Twitter, with a slightly more commercial angle.

There is so much more to our platform, which will all come in time. We are due to go live in just over 6 weeks and we can’t wait!

Please contact sean@hatch.social for more information.